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  • Brand privat - Sugar price drops below 2,00 lei kilo
    08 2015 14 59 For a week between August 5 to 11 Kaufland has developed extremely aggressive promotions on sugar a kilo of sugar Ludus A brand costing 1 99 lei We are witnessing here a new record minimum price Kaufland performance supported by a retailer bargaining power comes in a summer extreme drought conditions with multiple negative effects on sugar beet harvest It s not excluded to see some

    Original URL path: http://www.brandprivat.ro/en/noutati/Sugar-price-drops-below-2-00-lei-kilo.html (2016-05-01)
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  • Brand privat - Laura candy in Metro offer Mega Wednesday
    More than 2 15 None 65 I don t know 20 Subscribe to newsletter Laura candy in Metro offer Mega Wednesday 11 08 2015 13 33 Metro Romania will propose on Wednesday August 12 an unbeatable offer Laura assorted chocolates to 2 04 lei VAT included 140g box The offer is valid only at homes line billing in stock A particularly aggressive promotion Metro strategically placed just a few days

    Original URL path: http://www.brandprivat.ro/en/noutati/Laura-candy-in-Metro-offer-Mega-Wednesday.html (2016-05-01)
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  • Brand privat - Auchan put pressure on Romanian manufacturers of canned food products
    under the retailer s mainstream brand How are such prices possible for products transported distances of thousands of km On one hand there is the undeniable force of negociation of an international network It is a force able to put a pressure without mercy on the manufacturing companies whatever their country of origin On the other hand there is still to be considered the highly advanced manufacturing technology which the French companies have reached As expected the launching is generating blast waves on both horizontaly by direct reporting to competing products as well as vertically climbing slowly but surely in the upstream towards local large companies A comparison of prices would blow up into derisory the Romanian products It is hard to believe that a change in the strategy will be noticed as long as a piece of canned ravioli with beef French origin came to less than the classic receipe of beans and bacon also being to almost 30 of the selling price of a can with Romanian stuffed cabbage rolls sarmale The line of cans launched by Auchan under their mainstream brand contains the following food products Auchan Potatoes French origin 425 g price 3 00 lei Auchan

    Original URL path: http://www.brandprivat.ro/en/noutati/Auchan-put-pressure-on-Romanian-manufacturers-of-canned-food-products.html (2016-05-01)
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  • Brand privat - Lard on the list of Lidl imports
    m b H in Enzersdorf an der Fischa will produce lard for Lidl The article packed in waxed paper like a pack of butter was strategically under Pikok entry level brand and will be launched in Romania and Bulgaria networks It seems strange that in Romania a country with a tradition of raising pigs to assist in imports on an article whose only added value element appears to be packaging

    Original URL path: http://www.brandprivat.ro/en/noutati/Lard-on-the-list-of-Lidl-imports.html (2016-05-01)
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  • Brand privat - Petrocart Piatra Neamt bring FSC certification in modern retail
    2015 16 Petrocart SA Piatra Neamt submit their names on select list of Romanian companies certified at worldwide level by Forest Stewardship Council Recently the company entered into modern retail with the first article produced from cellulose at international organization standards It is a package with two rolls of paper towels under its own brand Satina Although dominated by domestic products paper towels category includes today only a few items

    Original URL path: http://www.brandprivat.ro/en/noutati/Petrocart-Piatra-Neamt-bring-FSC-certification-in-modern-retail.html (2016-05-01)
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  • Brand privat - Romanian milk under FSC certification
    newsletter Romanian milk under FSC certification 11 06 2015 14 08 Two Romanian companies Lactag S A and Simultan both present in milk consumption category selected for their products as cardboard packaging certified FSC Forest Stewardship Council The change of strategy comes in the context of a trend appeared on the domestic market in recent months with the launch operated by Albalact Danone or LaDorna In this case both Lactag

    Original URL path: http://www.brandprivat.ro/en/noutati/Romanian-milk-under-FSC-certification.html (2016-05-01)
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  • Brand privat - Croissant and Milk in educational approach, under FSC certification
    t know 20 Subscribe to newsletter Croissant and Milk in educational approach under FSC certification 09 06 2015 09 32 The Croissant and Milk program add new educational side besides of healthy eating on time Some of the students enrolled in this program discovers the involvement in environmental projects thanks FSC certified packaging promoted by two of the companies participating in the program Thus companies LaDorna and Simultan decided to

    Original URL path: http://www.brandprivat.ro/en/noutati/Croissant-and-Milk-in-educational-approach-under-FSC-certification.html (2016-05-01)
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  • Brand privat - FSC certification in dispute Clever vs. KClassic
    of raw drinking milk Nearly a year after that time the retailer returns and extend the brand assortment with a new product This time it s mashed tomatoes a pasteurized product especially developed in Italy for Billa Bulgaria Croatia Romania and Slovakia With this launching Billa is in direct competition with similar existing product in Kaufland portfolio under KClassic private label Entry level vs maintream Unequal competition given the different

    Original URL path: http://www.brandprivat.ro/en/noutati/FSC-certification-in-dispute-Clever-vs-KClassic.html (2016-05-01)
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